By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Longtime sponsor of Iditarod cuts ties with Alaska race
Placeholder Image
ANCHORAGE, Alaska (AP) — The maker of Jack Daniel's whiskey has dropped its long-running sponsorship of Alaska's Iditarod sled race, the company said Wednesday. The move by Louisville, Kentucky-based Brown-Forman followed a tough year for organizers of the 1,000-mile (1,610 kilometer) Iditarod Trail Sled Dog Race who have faced financial hardships, the loss of other sponsors and its first-ever dog doping scandal. Jack Daniel's decided to go a different direction by shifting most of its marketing efforts to a partnership with the National Basketball Association, company spokesman Svend Jansen said in a statement.

Log In To Read

Subscribe to access more great content!