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Dollar General set for massive expansion
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This Dollar General in Centertown is one of nine in Warren County. The company announced Thursday plans to open 900 new stores in 2018. Could Irving College or Viola be next in line?

The rich Warren County soil isn’t the reason we have so many Dollar General stores. The company is enjoying explosive growth all over America.

After opening 900 new stores this year, Dollar General announced on Thursday it plans to open 900 more in 2018.

This expansion footprint is in stark contrast to the current retail landscape where brick-and-mortar locations are closing across the country in favor of online options. Dollar General currently has more than 14,000 stores in 44 states, a 35 percent increase from five years ago.
Dollar General has a strong presence in Warren County where there are nine locations. There are stores in Dibrell, Morrison, Centertown, Mt. Leo, Rock Island, Newtown, across from WCHS, on Sparta Street, and at Cumberland Plaza.

The company did not indicate in a Thursday conference call where it plans to open the 900 stores next year. The two main Warren County communities that are not near a Dollar General are Irving College and Viola. Residents in both of those areas have expressed a desire to land Dollar General.

Based in Goodlettsville, Dollar General has about 121,000 employees, the company says.
Dollar General has been primarily focused on shoppers seeking the absolute lowest prices, but the company is now trying to attract middle-income shoppers seeking convenience and brands.

Neil Saunders, an analyst with Global DataRetail, said he is encouraged by the results of this strategy.

“Optimizing the product assortment, including bringing in more branded products, has allowed Dollar General to shift quality perceptions, especially among non-traditional shoppers,” Saunders told the Associated Press. “The move has also helped Dollar General increase average transaction values.”

In addition to the new store openings, Dollar General says it plans to remodel 1,000 stores and relocate about 100.

Dollar General shares have climbed more than 23 percent from the start of the year, according to the Associated Press.