By Chris Simones
After initially being postponed until Friday, July 24, the Southern Standard has decided to cancel this year’s Customer Appreciation Day.
“We’ve been doing this for over 20 years and this is the first time we’ve had to cancel,” circulation director Dale Stubblefield said. “We call it banana split day around here and there’s always a tremendous turnout. We usually get about 500 or 600 people that day.”
The atmosphere at Customer Appreciation Day is jovial and the mood is festive.
“Attendance is always spectacular because, for a lot of people, this is the only time they see each other all year,” Stubblefield said.
“It’s kind of like fair day for a lot of our customers,” added Southern Standard publisher Pat Zechman.
“We postponed banana split day in June because there had been a spike in COVID-19 cases in Warren County,” said Stubblefield. “Unfortunately, we’re seeing even more cases now and we just didn’t want to jeopardize the safety of any of our customers or our staff. We felt it wasn’t safe this year.”
However, reduced Southern Standard subscription rates are still being offered and prizes will be given away as well.
One-year carrier only subscriptions are trimmed from $100 to $80, six-month subscriptions are reduced from $55 to $45, and three-month subscriptions drop from $36 to $31.
Four grocery store gift certificates will be awarded as prizes. Two will be for $150 and two will be for $50.
The gift certificates will be for Kroger, Save A Lot, Tietgen’s Super Rama Foods, and Warehouse Discount Groceries.
People can register to win prizes by filling out the Customer Appreciation Day Prize Entry Form included in the full page ad in the A section of the Standard announcing the cancellation. The entry forms can be dropped in the red box in front of the Southern Standard office at 105 College Street in McMinnville.
Registration can also be done online at the Southern Standard website.