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Ben Lomand announces name change
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Ben Lomand Telephone Cooperative and Ben Lomand Communications have announced they have changed their name to Ben Lomand Connect. The goal of the name change is to better reflect the company’s diverse service profile within the field of communications.
“Ben Lomand Connect represents the great heritage of a company steeped in tradition with over 60 years of experience, dependable local service you can trust, combined with cutting-edge technology in the field of communications,” said Trevor Bonnstettor, president and CEO of Ben Lomand Connect. “Communicating is connecting. Whether we are connecting to each other individually, the community that surrounds us, or the entire world, Ben Lomand Connect allows people to connect and communicate with each other.”
Ben Lomand first introduced Internet service in 1993. DSL made its premeire in 1998, and video service was offered for the first time in May, 2004. Ben Lomand has also recently ventured into providing home security.
“Ben Lomand Telephone Cooperative and Ben Lomand Communications will still exist,” said Karen Wilson, marketing and public relations supervisor. “The name change is a legal DBA or ‘doing business as.’ The cooperative customers will still be served as a cooperative and they will still earn capital credits. Ben Lomand Connect is the name under which we will do business and market ourselves. This name change will also serve to unify Ben Lomand Communications with Ben Lomand Telephone.”
In addition to the name change, Ben Lomand Connect will also be represented with a new logo that symbolizes tradition and movement into the future.
“We are very excited about our new logo. This fall you will begin to see the signs on the service trucks and the signs in the front of the buildings change. This has been a huge undertaking but we are very proud of the end result,” said Wilson.
Ben Lomand was incorporated Oct. 2, 1954 to provide local telephone service to rural Middle Tennessee. Ben Lomand became a long-distance provider in 1994 and entered into the competitive local exchange carrier market in 1999. The company is based in McMinnville and now has more than 38,000 voice connections covering 3,200 square miles of territory. Ben Lomand provides broadband access for over 18,500 customers in its region and provides digital TV service to over 13,000 customers.