We've heard of chick flicks in reference to those lovable romantic comedies. Well how about chick chips?
The idea of a new snack just for women called Lady Doritos has been bantered around all week. I guess you could say the chips have fallen where they may and PepsiCo, the parent company of Doritos, has clarified it does not plan to bring this promising product to market.
What a poor use of publicity. What a waste of social media indignation.
Think of all the great "lady" things we already have in our culture. There's lady luck, which I always want on my side. There are lady fingers, which are yummy. And don't forget Lady Gaga.
So, yes, America needed a snack like Lady Doritos, a less crunchy, less messy version of the original. This feminine-friendly carbohydrate would have finally given women some equality in a snack food world long dominated by men.
For years, women have been slighted by a snack catalogue that includes the likes of Mr. Pibb and Mr. Goodbar. We wake up in the morning thanks to Mr. Coffee. Our bathrooms sparkle with the help of Mr. Clean.
I'm not afraid to admit women haven't gotten a fair shake when it comes to product names. In an effort to compensate, there's been a recent push to have a woman pictured on a U.S. bill, whether it's Susan B. Anthony or Judge Judy. I think Lady Doritos would have been a fair compromise.
The Lady Doritos hysteria began when Indra Nooyi, the female CEO of PepsiCo, said on a podcast that women do not eat Doritos the same way as men.
“They don’t like to crunch too loudly in public. And they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavor into their mouth," she said.
When asked if “a male and female" version of chips might be in the future, Nooyi said, "We are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”
All of this seems rather rational. Who wants messy fingers caked with artificial cheese-flavored residue when you can have clean fingers? Who wants to make loud, crunching noises when you can eat quietly?
But faced with a little internet backlash, PepsiCo says it won't cash in its chips on the Lady Doritos idea. It's going to stick with gender-neutral snacks.
Tweeted Doritos on Monday night, "We already have Doritos for women -- they're called Doritos and they're loved by millions."
I say women deserve equality and at the very least their own snack, even if social media responded with a chip on its shoulder.
Standard editor James Clark can be reached at 473-2191.