A new tourism marketing video promoting Warren County has been viewed more than 12,000 times and shared 230 times since being posted last Friday.
The 1-minute, 10-second video features a fly fishing couple hitting the Collins River for some musky fishing. As you follow them on their visit to McMinnville, you also see them eating at Topz and Collins River BBQ, kayaking at Smooth Rapids and exploring Cumberland Caverns.
The video can be seen on the Visit McMinnville, TN Facebook page, which is controlled by the Tourism Development Board. Many from Warren County have shared the videos with captions like “Home sweet home” in obvious pride for their hometown.
This is the second video that’s been released.
The previous video, created by Designsensory, featured Natalie Allen, a travel blogger and photographer in her visit to Sleepy Hollow Nursery, Rock Island State Park, Isha, the Farmers Market, and a few other businesses in downtown McMinnville. Since its posting, the original video has generated 108,703 views and has been shared 2,335 times on Facebook.
Combined the two videos cost $32,000 for pre-production time, travel and transportation, catering, production, talent, locations, photo and video postings and full buyout of assets.
The videos will remain on the new tourism website set to be complete by the end of the year.
“We chose to partner with a premier, full-service ad agency, to produce high-quality, professionally curated videos,” said TDB member and Chamber director Mandy Eller. “In doing so, we differentiate ourselves from other small communities. With so many diverse tourism assets, the challenge is always how to tell our story clearly and concisely.”
The Tourism Development Board is an entity of the city of McMinnville and is funded through taxpayer dollars.
Eller also mentioned it is her hope McMinnville can become a model for other small communities around Tennessee with this project.
“We have received many inquiries on the company we are working with, including from a neighboring county because they want to create something similar,” said Eller. “We each have our stories to tell and these videos are an effective way to tell it.”
Additionally, the TDB continues in its promotion of a $1,000 weekend getaway contest to McMinnville in an effort to attract visitors from Nashville and Chattanooga. The contest ends in a couple of weeks.