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City to consider national TV segment
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McMinnville officials are considering promoting the city in a “Today in America” TV segment with Terry Bradshaw.
Patrick Halliday, associate producer of “Today in America,” contacted city administrator David Rutherford about including McMinnville in a series about rediscovering America.
“We are interested in the city of McMinnville for a five-minute segment on topics, trends and issues related to best places to live, work and play in our rediscovering America series,” wrote Halliday in an email.
The segment will air one time nationally on Discovery Channel Transponder, and 19 times regionally on CNN Headline News through regional cable operators and/ or regional news networks in many of the top 100 markets nationwide. “Today in America” has no direct affiliation with the networks on which it airs.
Total scheduling fee is $19,800, with the senior producer going over timing and visual aspects of the segment and answering any questions city officials may have.
Officials have a limited window in which to make a decision as “Today in America” is trying to finalize its 2012 schedule. Vice Mayor Everett Brock says he has no idea which way the vote will go.
“I haven’t talked to any of the other board members about it,” Brock said. “I don’t know who’s for it or who’s against it. I think it’s a good idea. It’s probably worthwhile since we get to retain ownership of the tape once it’s complete. It’s professionally done and we can use it on our website.”
The next regular session of the Board of Mayor and Aldermen will be held June 26 at 7 p.m. at City Hall.
For show information, visit