Nike is a global company which produced $36.4 billion in revenue last year. The apparel and footwear giant took home $1.9 billion of that in profit so I tend to believe Nike is doing something right.One thing a number of people believe the company is doing wrong is its choice of spokesperson. The decision by Nike to use Colin Kaepernick in conjunction with its 30th anniversary of the "Just Do It" campaign has created extreme backlash.