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Business Roundtable - Reddick Brown Ford - high performance defined
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Reddick Brown Ford of 5917 Manchester Highway in Morrison is advertised as the “largest specialty vehicle dealer in the world” with offering Roush Performance, Tuscany Luxury Trucks, Shelby Performance, and Hennessey Performance vehicles. 

The dealership has regional coverage with Roush, Tuscany, and Shelby American, but an exclusive worldwide for Hennessey trucks built with a Ford chassis. The dealership is selling from 150 to 200 of these high-performance vehicles per year.  

In the last year, 60% of all new vehicle sales were out-of-state. Twenty percent of used vehicles over the same period were also out-of-state. 

The principal owner of Reddick Brown Ford is Greg Brown. Greg holds a bachelor of business administration degree from Eastern Kentucky University. Greg was a helicopter pilot for the U.S. Army for 13 years. Greg and wife Ashley live in Nashville where Ashley is an interior designer for Restoration Hardware. 

Son Ryan works for the family investment company GRA-LLC who specialize in financing start-up companies. Daughter Kassidy lives in New York City where she owns a film production company.  

Greg has been involved in the ownership of three automotive companies in his career.  Prior to the purchase of Kidd Ford locally in November 2018, Greg was the founder, owner, and partner of Franklin Ford Lincoln in Franklin, TN, a 140-employee operation.  Greg owned this firm for almost seven years. 

At Reddick Brown Ford, Benny Brown and grandson Tyler Reddick are business partners. Tyler races in NASCAR events literally every weekend.  

The company had 22 employees when purchased in late 2018. Today there are 41 employees. Key managers on staff are:

Greg Brown, President

Chris Chalfant, General Manager and Parts & Service

Ryan Greatrex, General Sales Manager

Brock Patterson, National Specialty Manager

Sheila Scott, Controller

People interested in working for Reddick Brown Ford should make an on-site visit or send a letter online at the company website - www.reddickbrownford.com. 

I asked Greg Brown why someone should buy a vehicle from Reddick Brown Ford.  Greg advised the following:

• 24-7 access to the owner via personal cellphone. He will respond!

• Free pick up and delivery to a customer home for service or sales – from an oil change to a new car delivery. The company maintains a fleet of 30 loaner cars for this program.

• Unique specialty brands


As a highlight to the pick up and delivery policy, it is exciting to note 70% of the company customers never come to the dealership. Twenty percent of new vehicle sales come from Williamson and Davidson counties, where Greg has many roots.  Now let’s look at the four high-performance brands closer. The target market for these vehicles is entrepreneurs, CEOs, professionals, pro athletes – football, baseball, hockey – and small business owners.

Roush provides a super charged Mustang. Jack Roush builds about 250 of these specialty cars a year of which Reddick Brown Ford sells nine or 10. These cars come with new power trains, patented super charged technology, a special racing seat for the driver, special brakes, special wheels, a new cooling system, the super charger, and an upgraded on-board computer.  

A Roush Mustang can operate to 180 mph with acceleration of just over three seconds for 0-60 mph. Reddick Brown Ford currently has two of these Roush cars. Average selling price is $110,000.

The Tuscany Truck Company builds high-performance pickup trucks using the Ford F-150 model with their plant in Elkhart, Ind. Tuscany makes about 4,000 trucks a year of which Reddick Brown Ford sells about 90 a year. They currently have nine Tuscany trucks in inventory. Average selling price is $93,000 to $110,000. 

These trucks feature high performance and luxury. The power package is 770 HP. This truck comes with upgraded leather, stainless steel gauges, and high end exhaust systems.  Tuscany trucks come in a two door, four door, and an ultra-heavy duty model.

Reddick Brown Ford also is associated with Shelby American of Las Vegas which makes high-performance Mustangs and Ford pickup trucks.

The fourth member of the high-performance lineup is the Hennessey Ford 150 Pickup Truck, most popularly known as the VelociRaptor Truck with 600 HP power, custom bumpers, tire and wheel upgrades, custom exhaust, etc. Average selling price is $105,000 to $116,000. Reddick Brown Ford sell 60 to 70 of these a year.

In 2018, this dealership sold 200 new and used vehicles. 2019 saw that number grow to 750. This year, sales could reach 1,000. The company uses several marketing services to reach customers and prospects. 

They run a full-page, four color ad in the international monthly magazine “duPont Registry.” They have an up-to-date website designed to be customer interactive, are very active on social media (have specialist/ photographer on staff), run ads locally in the Southern Standard newspaper, run local billboard ads, are the corporate sponsor for the Warren County Fair, and have their own YouTube channel with over 1,000 videos – mostly on their high-performance brands.

Aside from high performance vehicles, the second position seller is super duty (big) Ford trucks – the models 250, 350, and 450. Reddick Brown Ford sells these large vehicles to nurseries, farmers, and commercial firms on a local/ regional basis. 

The company owns 6.5 acres where it is located. There is interest in an expansion for adding a Ford truck commercial center.  This would require more space and storage for the larger trucks.

I asked Greg about future product developments. Ford has two electric vehicles coming – the new Mustang MACH-E will be a new electric SUV with the first one due this October. Due in the second quarter of 2021 will be a new F-150 electric pick up truck.  The company already has two electric car re-charging stations – one in front of the dealership and one in service. California just passed new legislation aimed in accelerating the use and purchase of electric vehicles. This is more than “just coming.”  

Greg also foresees a “Ford Ride Share” program in the future for urban areas where members belong to a Ride Share to access a vehicle in lieu of using taxis or Uber rides.  This is in the well-thought-out stage. 

Aside from being the County Fair corporate sponsor, Reddick Brown Ford partners with the District Attorney’s Office and Warren County Schools with offering a free bike to students at select schools who achieve 100% attendance for a school year. Last month Reddick Brown Ford gave away new bikes to 69 deserving students.

BRAC is delighted to have the world’s largest specialty vehicle dealer located right here in Morrison. Greg Brown and his staff are doing an excellent job of reaching important niche markets all over the U.S. from Warren County. There is much more coming with their specialty vehicles.