Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts,” the renovation of the Sears Hometown and Outlet Store in McMinnville culminates with a grand reopening celebration this weekend, April 15-16, at Northgate Shopping Center. The store includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.“Our community will find the often-overwhelming experience of shopping for new appliances is now more approachable and has been greatly improved through our new retail strategy,” said Teresa Barrett, owner of the Sears in McMinnville. “Our dedicated sales team has been specially trained to help guide our customers to the leading brand names and high-performing appliances on the market and always at the low prices they’ve come to expect.”In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation.
Sears grand reopening celebration starts Friday