Stand-up comedian James Gregory has given himself a pretty clever nickname in billing himself as “The Funniest Man in America.” Gregory’s claim may not necessarily be true, but it’s a great promotional tool.I often think I need to do a better job of marketing myself with some embellished branding. I could use a catchy slogan, perhaps something a little outlandish, even if it’s not necessarily true.If it’s something subjective like humor, or business reporting, who can really say who’s the Best in America?