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Warner's World 6-18
Talking soles at church
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Who would have thought I would learn something interesting regarding sports this week in church. Don’t get me wrong, that’s not all I took away from Sunday’s sermon, but it did spark an interesting idea for a column this week.I am pulling this reference out of an entire message here, so don’t get the idea we stray far off-topic in our service, but our pastor told us how Nike got its name from the Greeks brainstorming for a better moniker than the original Blue Ribbon Shoes – who could blame them – and Nike is the Greek winged goddess of victory, hence the swoosh.The Oregon-based $100 billion company now generates over $30 billion in yearly revenues, year-over-year growth of 5 percent, and sales to China growing more than 30 percent annually. In addition to shoes, the iconic Swoosh is on T-shirts, caps, keychains and almost anything that can fit one in regard to sports.Nike’s early product placement ventures included giving a pair to Steve Prefontaine on July 6, 1972.