Sometimes the best way to ease one’s fear is to face it head on. Am I saying throw a person who can’t swim into the deep end of the pool or push a person who is afraid of heights off the bluffs into the water below, or to strap down a person who is afraid of clowns and make them watch the movie "It" over and over? No; although there are some who would say those are all examples tough love and think it is a perfect way to make one overcome fears.