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Father-son duo revved about high-performance vehicles
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Braxton, left, and Brock Patterson specialize in providing top-of-the-line, high-performance trucks and Mustangs at Reddick Brown Ford, 5917 Manchester Highway. They can be reached by phone at (931) 668-2177.
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One of the national leaders in custom-made vehicles is Reddick Brown Ford.

One of the nation’s largest dealers of custom-made cars and trucks is right here in Warren County at Reddick Brown Ford in Morrison.

Sales are led by the father-son duo of Brock and Braxton Patterson. 

Brock is the national specialty vehicle manager at Reddick Brown Ford, which specializes in its own line of custom vehicles and limited production projects, in addition to the latest offerings from the likes of Shelby American, Tuscany Motor Company, ROUSH Performance, Hennessey Performance, SCA Performance, Rocky Ridge, and Ford Performance.   

Braxton, who’s only 20, is Reddick Brown’s marketing director and media specialist, and is responsible for all social media outreach, photography and videos, and marketing campaigns. He decided at 15 years old that he wanted to join his father in the business. He has already attended several prestigious national shows.

"We sell to people in all 50 states," said Brock. "We are probably the most followed Ford dealership in the country on social media and that provides a huge window of opportunity. Some of the people who buy our vehicles will drive them daily. Others are weekend cruisers and there are some who are collectors who will keep them in a garage."

Brock, a Jack Roush Award winner, started in the automotive industry in 2015 as the director of marketing at one of the largest Ford dealerships in Tennessee. After completing his undergraduate and graduate degrees from MTSU, he spent a few years teaching there as an adjunct faculty member in the Entrepreneurship Department in the College of Business, before moving on to automotive.   

Brock has negotiated contracts with national and global brands for exclusive custom vehicle build projects, and clients range from professional athletes, musicians, actors, and more, including Lavar Ball, co-founder and CEO of the sports apparel company Big Baller Brand, renowned rapper Post Malone, and NFL stars Matt Pryor, OL Indianapolis Colts, Maliek Collins, DL, Houston Texans, and Will Harris, DB, Detroit Lions.

Together, Brock and Braxton have made Reddick Brown’s aftermarket division the go-to resource for buyers all over the country, even when they have the option to buy the same custom vehicles closer to home. Why? Because they pay attention to trends in the market to order and stock exactly what buyers are looking for. They produce content on YouTube, Instagram, TikTok, Facebook, and more on a daily basis.  

Brock and Braxton’s goal is to create a buying experience so fast, easy, and fun that their clients forget they are dealing with a car dealership.

 Clients often say it was the best vehicle buying experience in their life. They take pride in offering a full-service buying experience including custom orders, financing opportunities, remote signing, and vehicle deliveries.