Chris Chalfant of Reddick Brown Ford has participated in an intensive, four-day seminar for dealers that was held in Dearborn, Mich., and sponsored by Ford Motor Company.
Chalfant is general manager of Reddick Brown Ford, 5917 Manchester Highway in Warren County.
The seminar discussed ways to meet or exceed customer expectations and to help those customers be more completely satisfied every time they visit the dealership to shop, to buy or lease a new or used vehicle, or to get their existing vehicle serviced.
Ford executive managers were involved with dealers throughout the seminar and a variety of programs that Ford provides to support dealership actions were highlighted.
As part of the seminar, dealers had a tour of an assembly plant to see for themselves how quality is built into every new Ford vehicle, that process assisted by Ford management and UAW workers sharing common goals and encouraging teamwork.
“Attending this seminar gave me a great feeling about being part of the Ford Motor Company family,” said Chalfant. “It helped me better understand how closely the company and the dealers are connected in doing a good job for the people who drive the products we sell and service.”